Easton-Bell Sports announced yesterday that they will officially sponsor the 2011 National Pediatric Acquired Brain Injury Plan Tour which is an initiative of The Sarah Jane Brain Foundation. Pediatric Acquired brain injury or PABI, is the leading cause of death and disability for children and young adults in the U.S. according to the Centers for Disease Control and Prevention. The national public awareness tour will visit more than 40 states along the way and will end in June.
Easton-Bell Sports president and CEO Paul Harrington said, "Easton-Bell Sports and all its associated brands are committed to providing the best head protection for athletes who play sports at all levels. We are pleased to support the Sarah Jane Brain Foundation which shares a vision complementary to ours. We look forward to jointly working with the Foundation to help protect children and drive greater awareness of head injury issues."
The tour, which will promote awareness of youth brain injuries to high schools across the country, as well as introducing the National Pediatric Acquired Brain Injury Plan (PABI Plan). This plan is the Sarah Jane Brain Project's mission; to develop a seamless, standardized, evidence-based system of care universally accessible for all children and young adults and their families dealing with PABI, regardless of where they live. The tour plans to visit town hall meetings at universities and hospitals, as well as professional, collegiate, and youth sporting events to highlight the risks and symptoms associated with brain injuries.
Sarah Jane Brain Foundation founder Patrick Donohue said, "We are grateful to Easton-Bell Sports for its contribution in helping the Sarah Jane Brain Foundation fight pediatric acquired brain injury, as well as its ongoing commitment to developing protective head equipment that helps save lives."
With over 765,000 American youths entering emergency rooms every year with traumatic brain injuries, awareness is the key to helping lower this number. It is important for adults to recognize the symptoms associated with these types of injuries, and to always make sure protective head gear is used.